Friday, January 31, 2020

Title Research: Romance: Crazy Rich Asians

Title Research: Romance: Crazy Rich Asians 


How many titles are displayed during the opening sequences to the film?
  • This was a very short opening sequence with only four titles (including names), this was the main cast the directors, and the producing company. 

What images are prioritized in the opening sequences of the film?
  • This had no direct images but it had wallpaper with an Asian theme behind it.

What connotations do the images carry?
  • The images had the underlying message that this will be a colorful and a romance movie that won't be focused on the type of romance that is seen in America. Instead, it'll have culture and style from Singapore.

How is genre reinforced through symbolic and technical codes from the outset?
  • The many colors could symbolize the many personalities and many aspects of the culture that will be going into this movie. 

How does the film establish an enigma from the outset?
  • The audience is intrigued on how this will play throughout the story, and how these colors and symbols might be in the movie itself.

What strategies are used to ensure the film appeals to its target audience>
  • The music isn't in English due to this romance trying to stray away from the American version of what a romance is. The film is trying to appeal to everyone and not just a specific race, culture, or ethnicity it's trying to show and bring in new material for everyone to enjoy.

How has technology been used effectively? You might want to consider camera angles, transitions
and editing techniques.
  • Since this opening was very fast and didn't have many transitions other than a few colors or backgrounds being changed, the director was probably trying to make it fast to fit the whole story. However, it didn't really showcase any of the other factors that went into this movie like costume, or other types of casting other than the main actors, so the effectiveness of the title portion of the movie was a bit lacking.

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